How has EA done so far this year?

EA has already had a number of high-profile releases this year. How have they fared then? A peek into the company’s financial report and ear on their earnings call can answer that question.

Mass Effect 2, released on Xbox 360 and PC, has pushed through 1.6 million copies since its early January launch. Dante’s Inferno didn’t do quite as well: “almost” one million across the PS3 and 360. It was the best-selling new intellectual property for the quarter though. Enough to warrant that ‘problematic‘ follow-up, I wonder?

Army of Two: The 40th Day sold around the million mark as well, but just over. It released on the 360 and PS3 in early January.

But by far the biggest seller was Battlefield: Bad Company 2, with those 5 million+ copies.

The numbers include retail and digital sales across North America and Europe, all combined.

See below for highlights from the company’s entire fiscal 2010.

– EA leads the industry in quality with 20 titles earning a Metacritic rating of 80 or above.
– EA is ranked #1 publisher with 19 percent segment share, up 1.7 points from the prior year, with four of the top 20 games in North America and four of the top 20 games in Europe.
– EA is ranked #1 publisher on the PlayStation 3, Xbox 360, PC, and PlayStation 2. EA is the #1 third party publisher on the Wii and PSP platforms.
– EA was named to the 2010 Fortune 500 company list in April 2010.
– Five EA titles sold more than four million units in the fiscal year: FIFA 10, Madden NFL 10, The Sims 3, Battlefield: Bad Company 2, and Need for Speed Shift.
– EA strengthened its portfolio by launching new intellectual property – EA SPORTS Active, Dragon Age, and Dante’s Inferno.
– EA’s non-GAAP digital revenue, which includes online and wireless, was $570 million, up 33 percent year-over-year.
– EA Mobile, the world’s leading publisher of games for wireless, delivered non-GAAP revenue of $212 million for fiscal 2010 – up 12 percent year-over-year.
– Battlefield 1943 sold over 1.5 million units to date and is the best-selling download-only game on PlayStation Network and Xbox LIVE Arcade.
– EA has sold over eight million units worldwide of Hasbro branded family and kids video games to date
– The Sims franchise has sold over 125 million units worldwide to date.
– FIFA 10 has sold over 10 million units since launch.

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