EA does not see the addition of Online Pass in future EA Sports titles as unfair on their part; “..it’s fair to get paid for the services we provide,” the company says.
Announced yesterday, Online Pass is a code that comes with all new EA Sports titles (detailed run-through in the video above), allowing players to enable online play and other “features and bonus content” free of charge. Those who go with the cheaper route and buy a used game will have to purchase the pass separately, for $10; an approach EA believes “even the harshest cynic” can’t argue against.
Andrew Wilson, EA Sports’ senior VP of worldwide development, explains: “In order to continue to enhance the online experiences that are attracting nearly five million connected game sessions a day, we think it’s fair to get paid for the services we provide and to reserve these online services for people who pay EA to access them.”
“We’ll continue to invest in creating great games and offer industry-leading online services to extend the game experience to everyone. I don’t think even the harshest cynic can argue with that and instead I think fans will see the value we’re committing to deliver.”
Wedbush analyst Michael Pachter, bless him, agrees and believes EA is could’ve gone even higher, “I think it’s brilliant … I think it will become the norm at the major publishers, and think that EA is charging too little”.
The first game to use Online Pass will be next month’s Tiger Woods PGA TOUR 11.