April NPDs: Splinter Cell: Conviction, Nintendo lead the way

Another round of North American sales numbers from NPD Group are in, and they bring somewhat sad news this time.

In April, the industry experienced its worst overall year-over-year decline since July of last year and “the fourth largest year-over-year percentage decline ever after September 2000, June ’09 and July ’09,” NPD analyst Anita Frazier explains. Sales were down 26% over April 2009, from $1.03 billion to $766.2 million. On an accumulated year-to-date basis, the numbers are down 11%, from $5.29 billion by April 2009 to $4.37 billion by April 2010.

Looking at hardware sales, nothing’s changed in the order of things since last month:

1. Nintendo DS – 440,800 units
2. Wii – 277,200 units
3. Xbox 360 – 185,400 units
4. PlayStation 3 – 180,800 units
5. PSP – 65,500 units

On the software end of things, Ubisoft’s newcomer Splinter Cell: Conviction has taken top honors for the month while shifting over 485k copies, followed by mostly of DS and Wii titles:

1. Splinter Cell: Conviction (Ubisoft Montreal, Xbox 360) – 486,100 units
2. Pokemon SoulSilver (Game Freak, DS) – 242,900 units
3. New Super Mario Bros. Wii (Nintendo, Wii) – 200,300 units
4. Pokemon HeartGold (Game Freak, DS) – 192,600 units
5. God of War III (SCE Santa Monica, PlayStation 3) – 180,300 units
6. Wii Sports Resort (Nintendo, Wii)
7. Battlefield: Bad Company 2 (EA DICE, Xbox 360)
8. Wii Fit Plus (Nintendo, Wii)
9. Just Dance (Ubisoft, Wii)
10. Super Street Fighter IV (Capcom, PlayStation 3)

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