This week’s release Red Dead Redemption could sell as many as four million copies in its first year, Cowen analyst Doug Creutz believes. The initial estimate of 2.2 million has been revised to reflect the “very strong pre-order demand” the game’s seeing, he’s told IndustryGamers.
Unlike Wedbush’s Michael Pachter who has questioned whether the title has “blockbuster” material, Creutz believes Rockstar will see “breakout success” with it.
Pachter’s comments have placed the title at 2-3 million units. As he explained in April: “My bias is that a game that is set in the U.S. West will not be particularly appealing to European audiences, and a game where the most powerful weapon is a Gatling gun will not be particularly appealing to U.S. audiences.”
The game’s hitting shelves tomorrow in North America and Friday internationally.