We’re currently knee deep in the Red Dead Redemption campaign and are enjoying it immensely, but why? What is it about this game that is making everyone go crazy for its wild west action? According to Lazlow Jones, producer for Rockstar, it’s the “emotional response,” the immersion that the game presents, and knowing who the target audience is.
“I think ever since GTA IV came out and there were such rave reviews by major publications saying that this is actually art the restrictions about being politically correct have largely fallen away,” says Lazlow. “I hope that for the people that do pick it up that it evokes an emotional response.”
Jones goes on to say that feeling like a part of the game world will cause players to be “immersed in the the time period.” In order to achieve that immersion, the developer researched practically everything in great detail, from the guns and clothes of the period to the building interiors; all in order to “put a smile” on our faces.
Speaking on the game’s target audience, Jones admits that Rockstar’s games are not “designed for young people” and thinks that, “If you’re a parent and buy one of our games for your child you’re a terrible parent.” The games the company produces are made for adults by adults, just like there are “movies and TV shows with adult themes and language and violence that’s the kind of thing we seek to produce.”