When developers think of the pre-owned games market as a bigger threat than actual piracy, there are other developers that put things in motion and do something about it. Like, for instance, EA with its Online Pass approach. But even though GameStop is one of the biggest retailers making some hefty dough this way, COO Paul Raines sounded inspired by the publisher’s initiative and rather than bash the idea, encouraged it, saying they’re “pleased to participate in the launch of Electronic Arts online pass and sales of DLC on new titles” in a recent earnings call.
“We support the creation of added downloadable content for popular franchises, as we see that as extending the life of titles and broadening the base of game players.”
Raines added that due to low amount of online gaming by players buying used games, he doesn’t expect any significant impact to GameStop’s margins due to this program.
With GameStop driving the sale of DLC in-store code cards, Raines ultimately added, “we believe that the Online Pass process will allow publishers to better leverage their IP content through DLC sales to both used players and new game buyers.”