Read Dead Redemption gallops off to a £10m start

Red Dead Redemption took an estimated £10 million at retail in its first two days on sale.

Despite nationwide stock shortages of the PlayStation 3 version of the game, retailers have been quick to hail RDR‘s impressive early performance, according to MCV.

“The launch went incredibly well. As a relatively new brand, it’s almost done this from a standing start,” said HMV’s commercial manager for games Jonathan Hayes.

GAME’s head of UK PR Neil Ashurst also commented on the game’s healthy sales, adding that those stock shortages should be remedied within the next week. “The game was flying out of the stores. Some branches ran out – particularly of the PS3 version, due to a lower than expected level of stock – but this was apparently felt across all of retail. But we’ve had more arrive and we’re expecting another shipment in the next seven days,” he said.

Ashurt is also optimistic that Rockstar’s latest will continue its impressive retail performance, saying, “You could argue that a few sales were lost, but not vast amounts. In fact, there’s so much interest now, that this should carry on next week.”

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