Chalk PSPgo up as a lesson learned

Looking back through previous stories concerning the PSPgo, the list is littered with talks of ‘struggles,’ ‘slow starts,’ and predictions of ‘miserable failings.’ When asked recently if the handheld had turned into a sales success for the company, SCEE president and CEO Andrew House said that Sony has “learned a lot” about that the consumer wanted.

“It was introduced in a mature lifecycle to learn more about what the consumer wanted and we’ve definitely learnt a lot. Is that measured by success in sales? I don’t think it is,” he’s told MCV.

“One of the reasons we launched PSPgo was to understand where that consumer behaviour was going. We were getting signals from consumers that this was the kind of device that they wanted. But we need to recognise that consumers like their packaged media library.”

So, in a nutshell, the PSPgo was a really hyped, extremely expensive consumer trend litmus test that is part of a larger plan. Right.