Nintendo ‘not satisfied’ with current online service, set to improve dramatically

Let’s face it, for the most part, Nintendo’s online experience stinks. That randomly assigned friend code for each console is horribly cumbersome, not to mention the fact that each game you want to play has a totally different code that you have to pass on to the same friend; and that’s considering that the game even has online capabilities. Thankfully, like us, Nintendo is “not currently satisfied” with its online services and is set to shake things up.

In an interview at this year’s E3, Nintendo of America boss man Reggie Fils-Aime said that Nintendo was set to change the way the company handles its digital efforts. Always reviewing their performance, he says the company recognizes that “the digital area is an area where we can improve,” and Nintendo has made a “commitment to dramatically improve in that area.”

“Now, what that looks like I can just about guarantee is unlike anything that our competitors have done to date. The reason for that is it wouldn’t be innovative, it wouldn’t be distinctive, and therefore, it wouldn’t be Nintendo. Our approach will be to enable the consumer to discover our digital content much more easily. Our focus will be to have a range of digital content that is compelling for the consumer. Our approach will be a digital business model where every participant is financially moving in a positive direction, and our approach will be to make the consumer say ‘wow’ in the end. That’s what we’re trying to do.”