By now we know that Rockstar’s Red Dead Redemption is a huge commercial success, but what does that mean for publisher Take-Two? In CEO Ben Feder’s opinion, Red Dead is “a game changer for the company.”
That’s because not long ago, Take-Two’s only hit property was the Grand Theft Auto series. However, thanks to the success of Red Dead as well as the BioShock games, Take-Two is now “more diversified than at any other point in its history.” And because the publisher is in better shape than ever before, fans can expect not only the inevitable Red Dead sequels but also even more original IPs in the future.
“We are still digesting the success of Red Dead. It opens up avenues for us to pursue. It gives the company more flexibility. It’s a game changer for the company.”