THQ ‘insists’ on owning IP

Want to remain in control of your intellectual property? Don’t go to THQ.

Developers wanting to retain rights to the properties they create is a “deal breaker” for the publisher’s core games division VP Danny Bilson; “The only thing we have to have and insist on is ownership of the intellectual property,” he says. “That’s sort of the deal breaker for me.”

That would make Tomonobu Itagaki’s new game, Devil’s Third, a THQ-owned property owned then.

“I believe in the Hollywood model, which is that, the bigger the artist, the more important, the more successful they are, the bigger share they get. Just like in Hollywood,” Bilson explained in an interview with IndustryGamers.

“But you know, most of the biggest talents in Hollywood don’t own their IPs. It doesn’t work that way. My job coming to this company was to build an IP library, which builds value in THQ. So that means having a developer own the IP becomes a deal-breaker.”

In the same chat, the executive revealed that THQ had “very serious discussions” with outed Infinity Ward heads West and Zampella before they settled at EA Partners, where they remain in control of their property.

Such an approach doesn’t scare away all of the top talent however, Bilson insists. In fact, he once again teases the two upcoming big-name announcements: “Wait till you see our announcements. You’re going to go, ‘Oh my God’.”

“And we’re going to own all that IP, and the talent that we’re bringing in is of that stature,” he added when the topic was on the likes of Respawn, Insomniac and Bungie.

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