Sony’s virtual world, PlayStation Home, has been “a huge success” for the platform. “The proof is in the pudding,” PlayStation Home director Jack Buser tells Gamasutra.
“With numbers like we have, it goes without saying that Home has been a huge success for our company, something that we have been very proud of.”
That’s not business’ sales and profits numbers then, those figures aren’t for the public eye. Instead: “We’ve released over 5,000 virtual items on the platform, and we know that once those items reach maturity, they are profitable,” he said. “So you see us creating a tremendous amount of virtual items, because it is such a high margin business for us to be in.”
Buser calls the microtransaction approach that powers Home “a very good business model for PlayStation,” as well as “quite profitable”.
“[Gamers are] understanding that through micropayments, they can gain social context and social capital, or they can through gameplay context, upgrade their gameplay experience through microtransactions. And that’s just becoming part of gaming.”