Gamers still love physical media

Physical media is not disappearing off videogamers’ shelves any time soon, according to a recent report from research firm Ipsos MediaCT.

In response to a recent survey, 64 per cent of 1000 people said they preferred physical – rather than digital – versions of their favourite videogames. It is suggested that this is because of the pre-owned games market and the behaviour of videogamers “wanting a collection.”

The research firm’s director Ian Bramley says: “I believe the preference for physical discs amongst next gen gamers reflects the potential value they derive from the pre-owned market, which is holding up the preference for physical.”

“Physical games discs have a long and well-established history, which is a deep mindset to change – particularly when gamers build a physical collection as they fear losing digital versions. And in-store browsing is also important to buyers.”

Considering the popularity of download services such as Steam and Xbox Live Arcade, this result may be a surprise to some. However, the report does not appear to take into account digital-only exclusives such as DLC or XBLA/PSN-only titles, only asking whether consumers are more likely to buy the physical or digital version of the same videogame.

In context, gamers seem to love physical media little more than other consumers; only 45 per cent of music fans prefer discs and 51 per cent of movie viewers prefer DVD/Blu-ray.

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