As a countermeasure against flame wars, spamming and trolling, Blizzard will be requiring all users of their forums to display their real life first and last name. This is not optional then, but mandatory.
Blizzard believes that while the forums are a gathering of friendly suggestions, tips and discussions, they’re also a battlefield of verbal insults as well as a place where spammers are allowed to run wild, mostly due to their anonymous status. By removing this factor, Blizzard hopes to change the atmosphere of the forums and make them a more positive environment to hang out at.
As they explain on the Battle.net forums: “The official forums have always been a great place to discuss the latest info on our games, offer ideas and suggestions, and share experiences with other players — however, the forums have also earned a reputation as a place where flame wars, trolling, and other unpleasantness run wild.”
“Removing the veil of anonymity typical to online dialogue will contribute to a more positive forum environment, promote constructive conversations, and connect the Blizzard community in ways they haven’t been connected before. With this change, you’ll see blue posters (i.e. Blizzard employees) posting by their real first and last names on our forums as well.”
While a few classic forums, including the classic Battle.net forums, will remain unchanged, the aforementioned feature along a few others will come into effect on all StarCraft II forums prior to the launch of the new community site and the game itself on July 27th, with World of Warcraft forums following suit nearing the launch of Cataclysm.