Nintendo: 3DS advertising push will be tricky

Advertising a 3D-enabled handheld in 2D is a tricky proposion. A tough nut to crack. A doozy. Nintendo knows this. To that end, the company is in constant discussions on how to market the little device.

“Our internal PR departments are saying that we should use cinema advertising, because cinemas are capable of showing 3D movies,” Nintendo SD Group 1 manager Hideki Konno has told Edge. Just a tiny problem what that approach: “Our key point with 3DS is that you don’t need glasses, which you obviously need to use in cinemas.”

“So we think regular marketing and promotional activities will be very tricky for us,” Konno adds, believing that a lot of of the legwork may actually be done satisfied consumers.

“I think that a lot of awareness about 3DS will be spread by word of mouth.”