Cryptic may have an itch to give Turbine’s hybrid approach to MMO pricing a try. According to newly-appointed executive producer Daniel Stahl, the formula’s free-to-play portion could be a “robust way to demo” the spacey MMO.
Talking in a Q&A session on the game’s official boards (via), Stahl said he can “easily see STO going into a hybrid model similar to what [Lord of the Rings Online] is doing”.
He explains: “In that model, subscriptions stay as is – but you allow people to play for free but heavily limit what they can do – which in essence creates a robust way to demo the game and then if you want to keep playing, you either pay for every little thing you are interested in, or you subscribe and don’t have to worry about it.”
Turbine “seems to have some interesting plans,” Stahl adds, “and looking at how [Dungeons & Dragons Online] has turned around, its worth taking note”; DDO doubled their player-base and boosted its revenue by 500%.