Updated / Schafer: Activision boss “a total prick”

Update 2: Schafer on regretting Kotick comments, burning bridges with Darth Vader
Activision responds

Original story: Activision Blizzard CEO Bobby Kotick; not a popular guy. Not about to get more so either.

Tim Schafer, loved industry guru and (co-)creator of Monkey Island, Psychonauts and last year’s Brütal Legend, has went and called the man “a total prick”. Really.

“His obligation is to his shareholders,” Schafer explained while chatting with Eurogamer recently. “Well, he doesn’t have to be as much of a dick about it, does he? I think there is a way he can do it without being a total prick. It seems like it would be possible. It’s not something he’s interested in.”

Schafer’s likely drawing from his own dealings with the publishing giant; following dropping the game themselves, Activision attempted to block Brütal Legend‘s release by competing publisher EA.

He continues: “He makes a big deal about not liking games, and I just don’t think that attitude is good for games in general. I don’t think we’re an industry of widgets. I don’t think we can approach it like we approach bars of soap, where you’re just trying to make the cheapest bar of soap.”

“He definitely has that that kind of widget-maker attitude. I don’t think he’s great for the industry, overall. You can’t just latch onto something when it’s popular and then squeeze the life out of it and then move on to the next one. You have to at some point create something, build something.”

What’s a disliked executive to do then? “He could go to an industry that makes more money,” Schafer suggests. “Ball bearings… Something that suits his passions more. Weapons manufacturing?”