Apparently for every Braid, there are a number of games that never make it to the Xbox Live Arcade download screen. According to Hello Games head honcho Sean Murray, XBLA games either swim with massively popular sales on Microsoft’s download service, or sink into obscurity. This informed his decision to publish Joe Danger on Sony’s PlayStation Network.
According to a GamesIndustry.biz article, 47% of XBLA games sell less than 25,000 copies, 23% make the 100,000 sales mark, 13% make it to 200,000 sold, and 17% pass 200,000. From Murray’s mouth, “Why choose PSN? It was the only way we could self-publish. XBLA is kind of a slaughterhouse for smaller developers. There are games that do amazingly well. But there’s two titles released every week and a lot of those are falling in that 25,000 or less category.”