Bust out the bubbly – Activision Publishing has a new chief executive officer. On September 7th, Eric Hirshberg is taking over for Mike Griffith, who moves up in the world of gaming to the position of Vice Chairman, Activision Blizzard. Hirshberg is a good old fahsioned ad man, coming from more than a decade as a chief executive of Deutsch LA, a California marketing firm.
Activision Blizzard CEO Bobby Kotick couldn’t help but gush over Hirshberg’s appointment. Quoth: “In contemplating the requirements for the role of Activision Publishing’s new CEO we believed it was vital to have a leader who was a dedicated gamer, inspired creative thinker, and possessed the ability to manage and lead creative talent in a manner that produced both superior products and provided superior shareholder returns.”
Hirshberg previously headed Deutsch LA, the agency behind the wildly popular PS3 Kevin Butler spots.