While cause for a riot for its userbase, Blizzard’s (withdrawn) plans to force the use of real-life names on its forums is a fine example of ‘the process at work’; words from Michael Ryder, the studio’s executive managing director for international operations, who’s explained the way Blizzard ses the drama that unfolded some weeks ago.
“We always go out to the players and give them a heads up on what we’re thinking about doing, and we look for their feedback,” says Ryder. “In this case we got feedback.”
After seeing the community respond, the World of Warcraft developer was able to “take that feedback, reconsider, consider all the factors, of which that feedback was one,” which ultimately lead to reversing the controversial decision. “For the time being,” at least.
“So, all in all, the process worked,” Ryder adds. “We put the word out. We got the feedback. We reconsidered. We made a change.”
Blizzard is now looking for other ways to improve the behavior, lessen the spam, and ‘generally improve the forums’.