Disney grabs Playdom for $760mil

Mickey Mouse is quite serious about his social games portfolio; after picking up iPhone developer Tapulous weeks ago, the giant of all things entertainment, Disney, has now acquired social games big boy Playdom; the Mountain View, CA-based company has 15 studios and claims to cater to 43 million players monthly.

According to The Walt Disney Company president and CEO Robert A. Iger, the deal furthers the company’s “strategy of allocating capital to high-growth businesses that can benefit from our many characters, stories and brands.”

Playdom CEO John Pleasants, soon to be executive vice president of the Disney Interactive Media Group, reckons Disney is “an incredibly forward-thinking company” and the ideal partner for the times ahead: “We are at the start of a once-in-a-generation opportunity to transform the way people of all ages play games with their friends across devices, platforms and geographical boundaries.”

The acquisition’s said to cost Disney up to $763.2 million; an initial payment of $563.2m, with an additional $200 based on performance.

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