The lessons here are simple. You take your moderately popular product, slash the price, provide a slew of cosmetic upgrades, and you’ve got yourself a hot seller. Sony is learning these lessons rapidly as the PlayStation 3 saw huge sales growth during the last three months.
As reported by Sony, specific performance metrics include a 32.4% year-over-year increase in sales to £2.4b. Moreover, 2.4 million PS3 units were sold over the three month period, a significant increase from the 1.1 million units pushed a year earlier.
Finally, PS3 game sales saw a 10 million unit increase, with 24.8 million games sold over the last 3 months. Go take a cold shower, Sony fans – your system is doing just fine.