Sony: PS Move won’t sell huge out of the gate

Don’t expect PlayStation 3’s upcoming Move motion controller to be an overnight success as it launches next month. Sony isn’t.

According to SCE senior vice president Ray Maguire, the platform holder is in fact expecting early sales to be on the modest side.

“Exactly as with EyeToy in the PS2 days, it’s a product that needs to be sampled. You need to get your hands on it. You need to understand it. You need to try it,” Maguire’s told Eurogamer.

“Am I expecting a massive day one? Not particularly. We didn’t with EyeToy, either. It went on to be massively successful.”

Maguire credits Eye’s success to word of mouth, and believes that similar success will fall upon Move: “As people saw the value when they tried it they told their friends. Their friends bought it. They told their friends. Word of mouth grew the marketplace. That’s what I expect from Move as well.”

The motion controller will launch in Europe on September 15, and North America on September 19.