You might have noticed that 2K games has been bombarding your television screen with Mafia II ads over the past couple of weeks, but according to Wedbush analyst Michael Pachter, they aren’t helping much. Pachter cites the game’s Metacritic score (currently sitting at 74, 75, and 78 on the Xbox 360, PS3, and PC, respectively) as the primary reason for this, adding, “consumer interest appears to be waning, as the game’s position has dropped in many best-seller lists in its first week. With six years in development, we believe the game is unlikely to achieve profitability.” In other news, the game just debuted #1 on the UK sales charts.
While average review scores could be a culprit, Italian America activist group UNICO National believes their boycott of the title had far more to do with the perceived disappointing sales. UNICO spokesperson Andre’ DiMino seemed more interested in how they played the role of buzzkill at a Mafia II launch party in New York City by saying, “I have no doubt our efforts resulted in the Mafia II Launch Party, at the 92nd Street Y’s Tribeca Center, being a dismal failure.”
Or maybe, just maybe, it isn’t selling like people had hoped because it isn’t as good as expected.