Sony unveils Qriocity music service for PS3

Back in Dec. ’09, our “curiosity” was tickled when we learned of Sony’s trademark registration for the consonant-violating brand name, “Qriocity” (pronounced “curiosity”). Of which the trademark was filed, “in affiliation with “portable gaming machines” and “game services provided online from a computer network.”

Sony had since unveiled a Qriocity video-on-demand service in the U.S. for Bravia and Blu-ray Disc Players, but the PS3 connection remained a mystery…until now.

Today, Sony announced plans for “Music Unlimited Powered by Qriocity”, a service that provides users access to millions of songs that are stored, synchronized and beamed down from the cloud right to your PS3. In Sony’s ongoing quest for living room domination, the service will also extend across Bravia TVs, Blu-ray Disc players, Blu-ray Home Theatre systems and VAIO computers.

Sony’s plans go beyond using the power of Qriocity to deliver movies and Bieber hits. It believes that it’s going to completely change that whole digital content thing we’ve been hearing so much about.

Kaz Hirai, chairman and group chief executive officer of Sony Computer Entertainment, predicted via a prepared statement that “Services’ powered by Qriocity’ will revolutionize the way that users play, listen, watch, share, communicate, learn, discover and create their digital entertainment content.”

Sony promises that details such as, “when and in which countries Music Unlimited Powered by Qriocity will launch,” will be announced soon.