Dead Rising 2: Case 0, Capcom’s download-only prequel to this week’s zombie slaughtering sequel Dead Rising 2, has had the same impact as a fully fledged TV ad campaign, Capcom finds.
Chatting with MCV, the publisher’s UK product manager Karl Reader said the Xbox-exclusive $5 appetizer is “the most dynamic sales weapon” Capcom’s ever had, and that it has given them “the equivalent exposure of a multi-million pound TV campaign.”
Case 0‘s success — over half a million paid downloads in the two weeks after its release — will have other publishing houses taking note, Reader reckons. “With increasing development budgets and increased risk, several smaller projects is only sensible. What we are seeing is a precursor to episodic gaming with Capcom at the helm.”
It’s also a win-win situation, he explains: “Retailers will enjoy a surge of pre-orders that traditional campaigns only aspire to. Consumers enjoy six hours of gameplay for a low price.”
“Finally, it serves as a barometer for us as a publisher, allowing us to gauge demand for the title and adjust our marketing plans for Dead Rising 2 accordingly.”
Another Dead Rising 2 downloadable effort, Case West (a prologue this time), was announced last week. It will bring back the first game’s leading man Frank West, though no further details have been revealed yet.