Microsoft: We need to “step up” on PC

Like it’s voiced before, Microsoft wants to return to the PC business, and in a big way.

After putting most of its focus on its console business in recent years, the giant recognizes that it needs “to be putting resources behind PC as well”; words from Microsoft Games Studios’ general manager Dave Luehmann. “Other companies should look to Microsoft for leadership,” he says, “but I’m not sure they do.”

“It is our job to lead the way on PC. And in some ways we are doing that and in other ways we are not. So we need to step up.”

The company has made a “real investment” to get back in the game, an investment Luehmann says last month’s announcements of Microsoft Flight and Age of Empires Online, and the PC version of Fable III (albeit delayed) are proof of.

“We are putting some…big IPs behind the Windows platform. We’ve spoken of the first three…However we are not going to stop there,” he teases.

“I think it is the responsibility of first parties to push the business models in to new directions. We will test some ideas – some will work and some won’t.”

YOU MIGHT ALSO LIKE: