If you’re trying to outdo the biggest commercial success in videogame history, you need to step your marketing game up. Regular ol’ trailers just aren’t going to cut it. The campaign calls for a new level of trailer: trailers that tease the trailers.
That’s what Activision’s rolled out with this Call of Duty: Black Ops teaser. It reveals that the “world premiere” of its single-player mode will be shown on ESPN during the Monday Night Football match-up between the NY Jets and Minnesota Vikings. It offers a little taste via some quick cuts, but we’ll need to tune in on Monday to get the full tease.