While one analyst believes Medal of Honor‘s launch to be “ill-timed” and in need of more buzz, another, Lazard Capital’s Colin Sebastian in this case, sees it as gaining traction ahead of this week’s launch (tomorrow in North America, Friday in Europe).
“Call of Duty still a juggernaut, but Medal of Honor gaining traction,” Sebastian writes in a research report sent out today. “Despite the negative trend in console gaming, respondents demonstrated strong interest in core titles such as Call of Duty and Medal of Honor.”
Next month’s Call of Duty: Black Ops is still expected to do better of the two then, as well as its Infinity Ward-developed predecessor in fact. “We expect Call of Duty to repeat its record-setting performance from last year,” it’s written in no unclear terms.
The report also notes that core gamers are spending more time playing than they did a year ago: “Likely due to a stronger lineup of core game titles this year, the most active gamers in our survey indicated they are allocating more time to playing console titles compared to one year ago.”
“Overall intended console usage is still tracking modestly lower” however, thanks to the larger number of casual gamers.