With Nintendo pushing ahead with their 3D agenda through the 3DS and Sony doing the same via televisions, Blu-ray players, and the PlayStation 3, Microsoft has decided to step back and see what happens before jumping in.
Phil Spencer, corporate vice president of Microsoft Game Studios, has said that their goal is to do things that “millions of people can go enjoy today,” and right now the 3D technology is prohibitive because “people just don’t really have TVs in their house right now that are going to do 3-D in a way that’s going to work.”
“As a corporate mandate, I don’t need to sell you a new TV,” said Spencer. “That’s not part of my business model. Other companies maybe have that part of their business model. I don’t.”
While Spencer admits that the company isn’t going to ignore 3D completely, as he thinks “it is something that will play a role in entertainment,” he just finds it odd to have a bunch of people in a room “where not everybody sees the same thing … is kind of a weird disconnect to me.”
“A bunch of people sitting around the living room wearing $150 glasses — I’m just not sure that’s kind of mainstream today.”