Analyst: EA Sports MMA “dead on arrival”

EA’s effort to break into the mixed martial arts genre with EA Sports MMA may be its first and last should Cowen & Company analyst Doug Creutz’s crystal ball ring true.

The game debuted at retail last week but appears to be “more or less dead on arrival,” he writes in a research note sent out today.

There’s no information on just how the game is doing in the US, but today’s weekly data from GFK Chart-Track shows it grabbed a not-so-impressive 23rd spot in the UK.

This apparent lack of retail success and UFC’s recent announcement of an extension of its license with THQ put an end to EA’s efforts to expand into the genre, the analyst believes.

Critically the game could have done worse; the 360 and PS3 versions are hovering around the 80/100 average.