Sony introducing loyalty scheme named PlayStation Rewards

Sony are setting up a little ‘thank you’ service for all those that support the PlayStation brand. Titled PlayStation Rewards, the scheme will give players free content for doing things like playing new games on Sony’s system or buying stuff off of PSN. Rewards will range from small goodies like avatars and Home content to entry into sweepstakes for bigger prizes. One of the first things on offer is an all expenses paid trip to the next Consumer Electronics Show.

So far the scheme is limited to the US and only early PS Plus adopters and members of the Gamer Advisory Panel (random, I know) will get into the beta. A full launch for everyone is expected next Spring. Think of it like Club Nintendo with a splash of Kratos.