Microsoft has a lot riding on Kinect. Naturally, they’re being publicly optimistic about how many units they will sell. Companies tend to be like that when they invest $500 million in the marketing.
Exactly how optimistic Microsoft is about Kinect sales is pretty staggering.
Says Microsoft’s interactive entertainment head Aaron Greenberg: “We’ll definitely sell more sensors than the Wii sold when it launched or the Xbox 360 sold when it launched.”
That’s a very bold statement considering Wii sales back in 2006 inspired us to stop saying things “sell like hotcakes” and start saying they “sell like Wii.” Still, a device that can remove the videogame controller entirely is nothing if not exciting and innovative, so we’re not saying Greenberg is crazy.