GameStop: Kinect to win Holiday sales battle

After just a few day of sales, retailer GameStop appears comfortable in predicting which of the new motion control offerings of 2010 will be victorious in the Holiday sales battle: “I’d say right now Microsoft’s Kinect is looking to be the winner of the two for us,” senior VP of merchandising and marketing Bob McKenzie said when quizzed on whether Kinect or Sony’s Move would attract more purchases.

The retailer is “very happy” with Kinect’s first weekend on the market, the exec points out, saying the device “actually exceeded our initial forecasts.”

Not that it’s all that unexpected; Microsoft’s $500 million marketing spend and last-minute sales expectations bump from 3 to 5 million units speak volumes.

“I do have them both obviously and the Move sports bundle is a great option,” McKenzie continues, “but I knew for my family – with an eight-year-old daughter and ten-year-old boy – that Kinect was really going to be the thing that was more geared towards my household.”

Kinect launched in the US last Thursday. Europe will get it tomorrow.

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