Activision nixes Call of Duty monetization notion

Call of Duty: Black Ops is one heck of a popular title. Millions log on to Xbox Live, the PlayStation Network, and Steam to play the title each and every day. The game has already made publisher Activision $650 million, but despite rampant reports that the company will incorporate a subscription model to the game, we now know that’s not going to happen.

In a recent interview, Activision Publishing President Eric Hirshberg said charging for multiplayer is not going to happen. Not today, not tomorrow, not ever.

“Are we going to be charging for multiplayer? The answer is no,” he said. “The experience you have out of the box, connecting with the online community to play Call of Duty is absolutely integral to the experience and we’ll never charge for that. It’s not going to be something we’ll attempt to monetize; it’s part of the package.”

Whether or not you choose to believe Activision, it’s a significant step for such a high ranking executive (and not wild prognosticator Michael Pachter) to make this assertion.

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