Roughly half of Microsoft’s 25 million Xbox Live members are Gold subscribers. Going by internal stats, Dennis Durkin, the COO of its Interactive Entertainment Business, says the service is consequently “a very big” business for the company.
“Of our 25 million members, about half of them are subscribers to the business and pay us about $60 a year for that,” said Durkin at the Credit Suisse Annual Technology Conference yesterday.
As revealed previously, Gold subs in the US spend 3 hours every day logged onto Live, and spend 40% of their time on non-gaming activities such as NetFlix, Zune, Last.fm, and others.
“So it’s a very large business for us and for our partners.”
Durkin continued: “This is a great opportunity for our media partners to stay connected with their customers and to sell them goods that they care about in their home. Whether that’s game add-ons, movies, music, or clothing for their avatars, this is a very big business.”
Xbox Live has been predicted to have grown into a billion dollars per year revenue stream for Microsoft.