John Riccitiello, CEO of EA, revealed his plan for dethroning the current king of FPSs, Activision’s Call of Duty series: “Make a better game. And make a better game again…What I’ve witnessed a couple of times in the games industry is the way you unseat a market leader is you make a better game a couple of times in a row.”
A pretty straightforward plan it seems, but Riccitiello didn’t just leave it at that. He went on to cite Metacritic scores as a base for comparison between EA’s current badboy, Battlefield: Bad Company 2, and Call of Duty: Modern Warfare 2, stating how both titles have the same score of 88.
“If I had to pick the story I’d like to play out next year is we ship a 90 and they ship an 85,” Riccitiello said. “I have great expectations to do a lot better in 2011 than in 2010 on the strength of a couple of products like Bulletstorm and Crysis 2, but most importantly for us, Battlefield 3, which I feel incredibly good about.”