Sony’s already rubbished Wedbush man Michael Pachter’s suspicions that it’s been managing the supply of its PlayStation Move add-on in order to manufacture demand. Microsoft’s now done the same.
“Anyone who actually works in the business of producing new technology, especially hardware technology, will know that these things are never managed,” Xbox UK general manager Neil Thompson has told GamesIndustry.
“Everyone else loves to think that they’re managed,” he continues, “but they will know it’s not. It’s a function of coming to market with a brand new innovation and you have to scale up.”
“It’s absolutely not a strategy, we want to get the product into consumers hands as quickly as we can because we think it’s exciting, it’s innovative. We wanted to do that for Christmas and that’s what we’ve done. We’ve built a really strong supply and re-supply chain over the coming weeks.”
Last week, Pachter said the companies “would very much like for consumers to believe that their devices are highly sought after and difficult to obtain.” Sony software engineer Anton Mikhailov’s response: “We’re legitimately bound by supply.”