VGA ratings decline, yet again

Despite some heavy reveals made this year in the likes of The Elder Scrolls V: Skyrim, Uncharted 3: Drake’s Deception and last but not least Mass Effect 3, the annual VGA show has slowly but steadily become that which gamers don’t want; more like a show and less about the games. With each year it airs, each “joke” becomes a little more annoying and a little less tolerable.

Evidently, three percent of last year’s viewers thought the same back then as they didn’t bother to sit down and watch this year’s event. While that number itself is virtually less than low, the worrying part is the fact that VGA ratings are on the decline, and for the fourth consecutive year with only 627,000 people tuning in this year according to Variety‚Äôs rating specialist Rick Kissell. That is, however, without counting PVR viewings, but even so, Kissell believes it not to be enough to change facts.

It’s not looking good then, which if spun correctly, doesn’t need to be a bad thing. This could call for a major makeover of the event and really make it more of a testament to the achievements of people, teams and studios working in the industry rather than an awkward gathering of celebrities, most of whom fail to portray any kind unscripted knowledge for the thing we love: the game.

Did you watch it? If yes, share your thoughts; if no, we understand…

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