It’s Star Wars, it’s BioWare, it’s an Old Republic game; all signs point to EA’s Star Wars: The Old Republic being an absolute hit. All apart from one that is; the genre. MMOs are a risky business unless they happen to be called World of Warcraft, and given the huge budget behind The Old Republic, one analyst believes that EA’s investors aren’t convinced of the game’s success.
Janco Partners analyst Mike Hickey stated: “We believe many investors are betting against SWTOR achieving market success, provided the company’s and industry’s track record at releasing successful new MMOs.”
EA are no strangers to MMOs, working on both Warhammer Online and APB (via their partners programme) before The Old Republic. Both of these games have struggled past launch though, or completely failed in APB‘s case. SWTOR is boasting a lot of impressive features, but it’ll need millions of subscribers to meet EA’s own goals. And we don’t even know when exactly it’ll be out yet.