Xperia Play hits UK on March 31

Sony Ericsson’s first PlayStation-certified phone, the Xperia Play, is coming to the UK at the end of this month, March 31.

UK marketing director David Hilton confirmed to MCV that the device will be available from all phone retailers across the country, and could well come to games retailers too.

“We are currently still in commercial conversation, but I’d be surprised if we didn’t see Xperia Play appear in other channels,” he said. “All the mobile operators and retailers are selling it. It is rare these days to get a product that is sold everywhere, but this is one of those.”

Six games are coming pre-loaded on the device: Bruce Lee Dragon Warriors, Tetris, Star Battalion, Crash Bandicoot, FIFA 10 and The Sims 3. A total of 50 more will be available via the PlayStation Suite, Sony’s PS Store-like app for smart phones. Some of those will be PS One Classics, others will be new games.

“This will be the biggest marketing campaign we have had in the UK,” Hilton added, later saying: “We will see how this one goes. But there is the potential for this to grow.”