Criterion defend time saver DLC, reveals they’re “the most successful”

Criterion have a reputation for great DLC. With Burnout Paradise they offered a whole host of free, game-changing updates and they’re still offering new cars and events for Need for Speed: Hot Pursuit today. There’s one area that the team comes under fire though; time saver DLC. The idea of paying to unlock everything in the game is a controversial one among gamers.

Matt Webster, senior producer at Criterion is keen to defend the concept however. After picking up the award for Best Multiplayer at last night’s GAME BAFTAs, he told TVGB that: “The hardcore will always say “Why are you selling us this stuff?” but that’s a sign of the times because there’s people that are cash rich and time poor, and I’m one of them. I want to have all that experience, and so we make an experience for this hardcore audience and an experience for that time poor audience.”

“The point is that things like the time savers pack are the most successful,” Webster added. “They will be big sellers because people are just like us in that they’re social competitive but they say ‘I just don’t have the time to get that stuff but I really want it!’ So it’s a sign of the times. We’re making games for a much broader audience, very, very time pressured or not.”

Congrats to Criterion on last night’s win.