THQ and Random House Publishing working on crossmedia franchise

It’s not uncommon for a videogame launch to be supported by other forms of media like tie-in novels these days. What we don’t see too often though is a crossmedia franchise where those novels are just as important as the games themselves. That’s what THQ and Random House Publishing are set to tackle in a new deal.

The two companies have joined forces to work on a new IP that will span both novels and games, expanding to new media in time. It’s not the first time they’ve worked together; Homefront: The Voice of Freedom is just one example of a tie-in novel that Random House have published.

Lenny Brown, THQ’s Creative and Business Development Director said: “This collaboration is a shining example of how we can generate interesting and exciting publishing opportunities as our various media continue to converge. Working with the incredible team at Random House, we expect to build a huge IP universe from the ground up, exploring the characters, settings, and stories of these worlds in ways that let each medium do what it does best, and giving fans a truly unequaled experience. We hope to make this relationship the gold standard in transmedia.”

A direct tie-in with novels could mean that this new IP has a much stronger narrative than what we expect from games. Hopefully THQ hits this one on the head.

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