EA don’t want just a piece of the game industry pie; they want the whole darn thing. That includes social games too, meaning they’re after a market share of Facebook.
EA Sports president Peter Moore spoke a little about the challenges of going after the service at this MI6 keynote address. Speaking about FarmVille maker Zynga he said: “There’s a big dog in front of us. But we aren’t far behind, and we’re confident that we can catch up. What we can bring to the market in terms of blue chip IP is phenomenal.”
Moore remains confident that EA will continue to grow in this area: “Our competitors scoffed when we invested in social gaming, by buying Playfish. They scoffed at our direct-to-consumer models. But we are number one in mobile games, number one in casual games and number two in social games.”
“There is a nervousness about change,” he continued. “People want to know how they can keep getting $60 for games while social and online games are free or when iPad games are a fraction of the cost. But change is good. Change brings more consumers into gaming. Consumers are driving the changes and, in the end, they always win.”
As the quality of these games increases, so does our interest in them. What new games does EA have in store for Facebook?