Iwata on 3DS’ lower-than-expected sales

Nintendo president Satoru Iwata has a problem. The Nintendo 3DS has been on shelves for about a month now, and it’s sold pretty well, but it hasn’t sold well enough. After a fast first week, sales of the new handheld have dropped off and fallen below Nintendo’s expectations.

According to Iwata the main problem is that consumers just don’t realize how incredibly awesome the 3DS is. “The value of 3D images without the need for special glasses is hard to be understood through the existing media,” he explains, “However, we have found that people cannot feel it just by trying out a device, rather, some might even misestimate it when experiencing the images in an improper fashion.”

What Iwata is saying is that even prospective buyers that have the 3DS in their hands are not using the device to its fullest potential. There might be a bit of a learning curve when toying around with a type of 3D that’s never been done before. Or there’s the possibility that the 3DS is underwhelming and not equal to the hype.

Another problem Iwata mentions is that users are either not aware or not taking full advantage of built in software like StreetPass, SpotPass, Augmented Reality and Mii Maker. Nintendo will be taking measure to make sure 3DS owners are more aware of these features in the future.