Nintendo expects Wii’s total sales to double

Given yesterday’s confirmation of a sizable price cut for Nintendo’s Wii, the company is expecting a huge increase in sales.

Using Sony’s PlayStation 2 as a template, Nintendo US chief Reggie Fils-Aime told MSNBC’s In-Game blog: “For us this is a very important move. This is only the second price reduction for Wii hardware since we launched back in November 2006. And in the last home console cycle, the leading system at the time sold almost 50 per cent of its volume at a price point of $149 or below.”

Despite slowing sales, Wii currently sits at 86 million units sold, while PS2 keeps its record at 150 million. If Nintendo are right about sales, their console could easily overcome that record and go on to shift over 170 million units.

Fils-Aime also spoke of the recent sales: “Typically a system peaks in the second year of availability and then gradually declines.

“Wii was fortunate to have a number of very strong selling years in its third and fourth year of availability. And from our perspective, the curve that we’re on is natural and to be expected but importantly, the sales curve is higher than any other system.”

So where will these new Wii sales come from? “There are a lot of households where kids will be off from school and the parents are either looking for celebratory presents as the children finish the school year or they’re looking for a fun exercise to keep the kids busy and happy during the summer time frame,” said Fils-Aime.

With Nintendo’s next console showing up at E3 this year it certainly will be interesting to see how Wii sales change, if at all.

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