GOG ditches IP targeting for user security/convenience

Following customer response to pre-ordering The Witcher 2, retro gaming site GOG.com will no longer use IP addresses in determining customer locations.

Managing Director, Guillaume Rambourg said: “We’ve come to the conclusion that there are a number of issues with using a customer’s IP address to determine what offer they are being presented with from GOG.com. A good number of users can find themselves negatively impacted by a policy of using geo IP to set their region.”

Their system will move to one that relies only on the user’s country for location, something they don’t need an IP address to find out. Rambourg concluded: “Finally, we’re always very sensitive of our users’ privacy. Effective privacy protections for our users means that any data that we don’t need to collect, we shouldn’t. We only need to know the country that you’re making this purchase from, so although we originally planned to use geo-IP to determine user’s location, we’ve decided to trust our users and let them inform us as to the correct region for their purchase.”

The switch to this new method has already been made, so go forth and order thousands of old games in confidence.