While you might have a hard time arguing that publisher THQ compares to the likes of EA and Activision, CEO Brian Farrell certainly believes such a comparison is well deserved.
Speaking to IndustryGamers, the company head said: “We certainly think of ourselves as one of the big ones,” adding: “We had the top selling game in March with Homefront. …There was a time, ‘Oh my gosh, THQ! You’re launching Homefront in March. It’s so crowded. You’ve got Crysis, you’ve got dadadadada…’ We were number one. We crushed the competition here and in the U.K. and in other markets that we track.”
Despite successes such as this, THQ is undeniably a smaller company than Activision and EA; its marketing cap comes to $279.3 million while its rivals are $12.93 billion and $7.73 billion respectively.
But according to Farrel it’s about more than budget size, “So our goal is to have great products, pick our spots, where we can compete and win,” he continued. “We talked about how we’re going to do that with Saints Row: The Third later this year. So it’s picking your spots, having great games from great creators, and it’s not about numbers of products – it’s about bringing great products to market, marketing them as we did with Homefront and as we intend to do with the rest of these games. So when we can compete, we win.”
The CEO concluded by saying: “We talked about that on our call and I think the way we like to think about this is, we undertook a brand new strategy 2 years ago and turned the company around in 2010. Last year was kind of the quiet year for us, we didn’t release a lot of products, and now we’ve got a pipeline that I think our competitors would be envious of. So I’m a competitor, I love to compete, and we intend to compete and win.”
You’ll be able to see more on that envious pipeline during E3 next month.