PopCap readying for IPO ‘as early as November’

PopCap has made a serious business out of casual games thanks to cross-platform hits like Bejeweled and Plants vs. Zombies.  It’s now ready to defend its house from the zombie investors of Wall Street.

CEO Dave Roberts revealed to a batch of reporters that PopCap is readying an IPO before the end of 2011. “We are very much in the process of preparing a listing. We expect to be ready to be listed as early as November this year,” Roberts foretold.

It’s not the first time PopCap has talked publicly about going public. News initially broke earlier this year, and the company has been in talks with NYSE and NASDAQ since April 2011. It’s a tricky endeavor, those IPOs, with Roberts cautioning: “We don’t want to rush into it.”

In case you’re just waking up from a coma, social and casual gaming is on fire. Market analysis firm IHS Screen Digest revealed that social gaming revenue in 2010 more than doubled within a year, growing 116.4 percent to $1.4 billion. Zynga sits atop the throne, taking up a 39.1 percent share and sporting a multi-billion dollar valuation that surpasses EA. The big Z has remained mum on IPO plans, but has kept itself busy by closing its 14th acquisition in 12 months.