Every E3 sees Microsoft continue to push the entertainment boundaries of their Xbox 360 with features for TV, music, internet, movies and more. This year’s show will be no different, as a blog post by Frank Shaw, Corporate Vice President of Corporate Communications at Microsoft reads.
He posted on the official MS blog: “The vision for Xbox is straightforward: All of the entertainment you want. With the people you care about. Made easy. That is why you’ve seen us invest in partnerships with ESPN, Netflix and Hulu. That is why we’ve baked social directly into the experience with Xbox LIVE – connecting gamers, friends and families across the globe. That is why you’ll see Xbox marketed more as an entertainment brand this year. And that is why we’re investing so much in Natural User Interface technologies (speech, touch, gestures) to make the entertainment experience that much easier—and more fun. With Kinect, we’ve made NUI real for millions of people, and we’ve only begun to scratch the surface of what’s possible.”
This tease has led some to believe that the company will unveil Project Orapa at its E3 conference on Monday. Orapa combines Xbox Live and Mediaroom IPTV, Microsoft’s Interactive television service. Microsoft reportedly wants to release the service this holiday, making the expo an ideal time to show it off. It could be a crucial step in bringing the 360 into more homes. Then again, it could also take up 30 minutes of a conference that we want to spend talking about Gears of War and Halo.